Station Profile-WPPA

Market:  Schuylkill County

Format:   Adult Contemporary/Full Service

Frequency:  1360 Kilohertz

Power:  5,000 Watts

Daily Newscasts:  Hourly News at :55 minutes past

                            CBS News hourly

                            Expanded newscast during PM Drive

Sports Updates at :15 and :45 during Morning Drive

General Manager:  Argie D. Tidmore

Sales Manager: Bill Tidmore

Program Director:  Jay Levan

Assistant Program Director/Public Service:  Deb Dougherty

News/Promotions Director:  Jay Levan

News Network Affiliation:  CBS Radio/Associated Press

Sports Network Affiliation: ESPN and Westwood One

Target Audience:  Male/Female 25-54

Sports Coverage:

Local High School Football and Basketball, Pottsville High School Football and Basketball, Penn State Football and Basketball, Philadelphia Eagles football, Philadelphia Phillies baseball, NFL Football from Westwood One, including Monday Night Football, the playoffs and Superbowl, ESPN Sunday night baseball and the World Series.

Programming:

WPPA features many special programs, including CBS News, in-depth sportscasts featuring local and national coverage, ESPN Overnights and WPPA Sports Saturday, a weekly review and preview of all regional sports action.

WPPA-AM 1360 is consistently the #1 adult community oriented station in the market.  WPPA delivers an adult audience with a weekly cumulative audience of 29,000 listeners.  WPPA provides full coverage of all major news and sporting events.

WPPA…YOUR NEWS AND SPORTS LEADER!